Social media for the maritime industry

Communication via social media is a kind of social interaction whose success depends on authenticity and approachability. We want to bring together maritime stakeholders and support them in the targeted use of social media.

 

Whether you’re looking for jobs, products, services and information or interacting with others – digital media is becoming ever more dominant and important. Demographic developments and the competition to attract highly skilled young talent mean the maritime industry has to be digitally accessible and active. Companies, organisations and authorities that are visible online facilitate access for their target groups, attract young talent and generate valuable potential.

The digital transformation is central to securing Germany’s competitiveness as a maritime business location. This also applies to maritime stakeholders, who need to address changing usage behaviour and the use of digital and social media.

Why is social media important?

Social media enables you to enter into dialogue with (new) target groups and position your organisation as an attractive employer and forward-looking business contact. Social media platforms offer the opportunity to quickly share information and actively engage in discussions. People trust people and buy from people. Communication via social media is a kind of social interaction whose success depends on authenticity and approachability.

Our offer for the maritime industry in Germany

The German Maritime Centre supports the strategic use of digital platforms to strengthen the visibility and sustainability of the industry and its individual companies. We

  • Want to bring together maritime actors in Germany to exchange experience and support them in their targeted use of social media,
  • Coordinate information exchange through information events, workshops, working groups and network meetings,
  • Support maritime players in positioning strategic industry topics consistently in social media,
  • Provide advice on strategic and operational requirements, technologies and opportunities in the field of social media.

Contact

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